Since we’re two months away from saying au revoir to 2014, I thought I’d take a few moments to update what we’ve been up to here at Oomph Media. Since we’re a small shop, we’ve been able to spend plenty of dedicated time for each of our clients. Cody is in the process of […]
Ad Relevance
Whether you’re selling goods, services, or looking to build brand awareness, relevance is a big factor in how successful your ad campaigns are. The more specific you can be on your landing pages, the higher your quality score will be. The result of which is a higher ad position for what you spend. A user, […]
AdWords: Improve Your Quality Score & Get More Bang for Your Buck!
^^^ This guy knows what he’s talking about.^^^ One of the first things that you learn when studying AdWords is that increasing the quality of your keywords is a free way to get a cheaper, better ad position in search results. There are three key factors that determine your quality score: 1. Click Through Rate […]
AdWords: Where to begin?
The first thing I think about when beginning a new AdWords campaign is, What is this campaign supposed to accomplish? Besides the obvious to drive sales, there’s also lead gathering and brand awareness. So why does it matter? Answering the question about your objective will help you to determine what network your ad should appear […]
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