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Since we’re two months away from saying au revoir to 2014, I thought I’d take a few moments to update what we’ve been up to here at Oomph Media.

Since we’re a small shop, we’ve been able to spend plenty of dedicated time for each of our clients. Cody is in the process of overhauling one client’s site to improve usability. An added perk for this client (included in their monthly maintenance fee) is that we will be able to set up their landing pages to be more relevant for their AdWords campaign. In so doing, we will be able to increase keyword quality score, saving the client money.

For our other CPC clients, we check into their AdWords accounts every day to make sure there are no unexpected surprises. We also analyze their data and tweak keywords where needed. To determine what’s working and what can use improvement, we run experimental keywords along side existing keywords–maybe changing the match type–to see which keyword performs better and pausing the words that under-perform.

I (Jennifer) have been studying Google Analytics, hoping to become certified in the near future (hopefully before 2015!). Earning this certification will be another feather in our cap, showing that Oomph is constantly striving to improve our skills for our current clients as well as future ones.

Going forward, we’d like to get more blogging done. Not only here, but also on our other blog site, Click the Contact button on our site to get in touch and let us grow your business.

I know it’s not quite Thanksgiving yet, but I want to wish all a very happy holiday season!

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