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Ad Relevance


Whether you’re selling goods, services, or looking to build brand awareness, relevance is a big factor in how successful your ad campaigns are. The more specific you can be on your landing pages, the higher your quality score will be. The result of which is a higher ad position for what you spend. A user, […]

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AdWords: Improve Your Quality Score & Get More Bang for Your Buck!


^^^ This guy knows what he’s talking about.^^^ One of the first things that you learn when studying AdWords is that increasing the quality of your keywords is a free way to get a cheaper, better ad position in search results. There are three key factors that determine your quality score: 1. Click Through Rate […]

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