Since we’re two months away from saying au revoir to 2014, I thought I’d take a few moments to update what we’ve been up to here at Oomph Media.

Since we’re a small shop, we’ve been able to spend plenty of dedicated time for each of our clients. Cody is in the process of overhauling one client’s site to improve usability. An added perk for this client (included in their monthly maintenance fee) is that we will be able to set up their landing pages to be more relevant for their AdWords campaign. In so doing, we will be able to increase keyword quality score, saving the client money.

For our other CPC clients, we check into their AdWords accounts every day to make sure there are no unexpected surprises. We also analyze their data and tweak keywords where needed. To determine what’s working and what can use improvement, we run experimental keywords along side existing keywords–maybe changing the match type–to see which keyword performs better and pausing the words that under-perform.

I (Jennifer) have been studying Google Analytics, hoping to become certified in the near future (hopefully before 2015!). Earning this certification will be another feather in our cap, showing that Oomph is constantly striving to improve our skills for our current clients as well as future ones.

Going forward, we’d like to get more blogging done. Not only here, but also on our other blog site, greathomesolutions.com. Click the Contact button on our site to get in touch and let us grow your business.

I know it’s not quite Thanksgiving yet, but I want to wish all a very happy holiday season!

^^^ This guy knows what he’s talking about.^^^

One of the first things that you learn when studying AdWords is that increasing the quality of your keywords is a free way to get a cheaper, better ad position in search results. There are three key factors that determine your quality score:

1. Click Through Rate (CTR)- How often a person who sees your ad and then clicks on it. Example: Your ad is shown 1,000 times and 10 people click on it. Your CTR is 1%. The higher your CTR, the higher your quality score will be.

2. Ad Relevancy- How relevant your keywords are to your ad. Keywords are the point of entry to a searcher. If you sell all kinds of bells (cowbells, dinner bells, etc.) and a user is searching for bell-bottom jeans and your ad comes up, something has gone wrong at the keyword level. The more closely related your keywords are to your ad, the higher your quality score.

3. Landing page quality- Does your ad for dress shoes link to a landing page full of hiking boots? If so, either your landing page or your ad needs work. If you sell all kinds of shoes, make different landing pages for each and create specific ads for those pages. The more closely related your ad and landing page is, the higher your quality score.

How do you find your quality score?

You can check your Quality Score by running a keyword diagnosis or by enabling the Qual. score column.

First, to run a keyword diagnosis:

1. Click the Campaigns tab at the top.
2. Select the Keywords tab.
3. Click the white speech bubble next to any keyword’s status to see details about that keyword’s Quality Score.

I prefer to enable the Qual. score column as I can monitor all the scores at a glance. To do this:

1. Click the Campaigns tab at the top.
2. Select the Keywords tab.
3. Look for the Qual. score column in the statistics table. If you don’t see this column in your table, you can add this column by doing the following:
   • Click the Columns drop-down menu in the toolbar above the statistics table.
   • Select Customize columns.
   • Select Attributes.
   • Click Add next to Qual. score.
   • Click Save.

In theory, you can have  a middling max CPC bid and still achieve a high ad position if you have an outstanding quality score.

]]> https://oomphmedia.com/adwords-improve-quality-score/feed/ 2 https://oomphmedia.com/summer/ https://oomphmedia.com/summer/#comments Tue, 01 Oct 2013 16:52:48 +0000 jennifer http://www.oomphmedia.com/?p=457 …is over! And what a relief it is here in North Texas to only hit highs in the upper 80′s.

Oomph had a particularly busy summer season. We had a redesign for openupgaragedoors.com and completed a brand new site for our newest client, aldenpipes.com. Check them out on our portfolio page or click on the links provided to get a full view. We think Alden Pipes is especially slick. Besides designing, we kept up with AdWords, SEO and other maintenance.

At the moment, we’re looking to become even more busy! Please like us on our Facebook page and follow us on Twitter.